The Legend of Facebook Trivia & Word Game Has Become History
Since the launch of the Facebook game, there have been a total of 5,872 instant games, of which the Trivia & Word category occupies the leading position and has a huge market share. But at today, Facebook states “our Facebook Platform Policies are being updated to include provisions that apps with minimal utility, such as personality quizzes, may not be permitted on the platform.” Let's review the development history and current status of Trivia & Word games.
The Trivia & Word games started out in October 2018.
According to data on April 2019, the market share of Trivia & Word category has reached 72%, Action is 6%, Puzzle is 5%, Sports is 4%.
But at July 2018, the market is divided by all categories averagely, the Trivia & Word game was only 15.6% market share. So when did the Trivia & Word games start to grow wildly?
Since September last year, the number of monthly active users of Trivia & Word category has begun to show an increasing trend. By October, Trivia & Word games exceeded the Action and sports games. After November, the number of monthly active users of Trivia & Word games has increased dramatically, and the gap between other categories is huge.
Although the number of active users of Trivia & Word games has declined from February, it still maintains a strong position.
Old games occupy the top market share, new games are hard to beat.
The rapid development of the Trivia & Word game in 2018, the old games have made a great contribution. What is the performance of the Trivia & Word game that published in 2019?
In 2018, there were 248 new Trivia & Word games, and in 2019, 235 Trivia & Word games were launched. According to the data on 25/04/2019, there are 25 Trivia & Word games with more than 1 million monthly active users. There are only 3 games that published in 2019, and the remaining 22 games are published in 2018. In contrast, the performance of new Trivia & Word games is not as good as the old games’.
Moreover, Trivia & Word games have many myths of overnight explosion in 2018; but in 2019, this phenomenon rarely occurred in Trivia & Word games. Some examples show as below,
- OMG is a Trivia & Word game that was launched on September 10, 2018. On September 21st, the ranking increased by 100+, the number of monthly active users increased by 9.7 million in one day, and its high-speed growth trend continued for one month.
- Nametests was released on November 28, 2018. On December 6th, Nametests grew 126 million active users overnight and maintained a rapid growth nearly a month. During that period, its monthly activity users exceeded the OMG’s and killed all other games.
- In contrast, Profoundly which was released on February 13, 2019, did not have such overnight explosion. It was grown from the end of the rank step by step, and the highest ranking was fifth of Facebook Instant game global rank. There was no new breakthrough of Profoundly.
- The same as Discover It which released on February 2, 2019. It has been steadily increasing, and so far the highest ranking is eighth.
It can be seen that the top market of the Trivia & Word category have been occupied by the old games.
Which category should new developers pay attention to?
Compared with the development of the new games, the performance of the new Trivia & Word game is not satisfactory. According to the data of the third week on April, there are 14 new Trivia & Word games, and the number of average active users is 14,093, and the number of average active users of all games is 30,107, Trivia & Word games’ performance is lower than the average level. Which indicates that the new Trivia & Word games of this week performed very poorly.
Look at the other category, the Role Playing games have the highest number of average active users, followed by the Simulation game, which infers that the Simulation and Role Playing games have a better development trend and greater potential. These two game categories are new developers should pay attention to, rather than blindly follow the trend to develop Trivia & Word games.
Data by GameSkyfall.